I was talking to someone the other day about my candle business and the question came up “what is it like to run your own business, what do you like best about it?”
Without even thinking about it, I blurted out “I love everything about it”! I started my business from scratch; I mean there wasn’t one thing that was already in place when I made the decision to control my own destiny.
When I decided I was going to make hand poured soy candles, I had to research the suppliers for the wax, the wicks, the containers, the labels, the lids, the fragrance oils and so many other items that go into making the product. I loved the process of finding a unique container, the best suppliers to work with, and the highest quality materials that I could offer to customers.
My husband was a great help in all aspects of setting up the business (I really could not have done it without him), and he continues to be my greatest supporter. When I talk about “I”, a lot of the time it includes him and the “I” should be “we”. :)
We came up with the company name, logo, and colors for branding, which I wrote about in a previous blog post. I loved everything about that process and seeing it now on our products, business cards, labels, signage and website makes me so proud.
Ah, the website! How I loved designing the website. We use Square Space for the hosting and e-commerce, but we control the look and feel by modifying the many site designs they offer. They provide all of the power of their servers and host our design and storefront for our customers. We upload the pictures, write the text, choose the font, choose the colors, input pricing, and so much more. I get such a sense of satisfaction and accomplishment when I figure out how to make it look like I want it to, and I enjoy the process of painstakingly entering all of the different variations of the products. I find that my analytical side and my creative side love working together!
In addition to making the product and managing the website, there is all of the social media. I am currently doing all of that myself as well. I would love it if you would “like” us on FaceBook, and “follow us” on Twitter and Instagram and let me know how I’m doing. I’m new at all of this, so ideas and suggestions are welcome.
I am continuously seeking out opportunities to learn and challenge myself. There are so many wonderful webinars and classes that I have taken or am currently enrolled in that it feels like I’m back in school (which I love!). I am learning something new every single day.
I know this is going to sound crazy to some of you, but I actually like the “business” part of the business, too. The accounting, ordering supplies, doing inventory, packing up the product to ship, applying for licenses, and every little detail that goes into running the business, MY business!
There are so many more aspects that go into running a business, and I truly enjoy every single bit of it. It is so rewarding working for myself, and knowing that everything I am doing is for my customers, animal charities we support, and ultimately for my husband and me!
We love making great candles for you and appreciate your continued support.